Our Team

Our Team

Lan J. Shaw, CFP®, CEPA®

Financial Planner

Lan works with successful entrepreneurs and high-net-worth individuals and families, who have a significant amount of wealth and want to make sound financial decisions, but are overwhelmed with all of the complex, moving pieces of their financial world, leaving them feeling uncertain of their decisions, tired of trying to be the one to manage everything, and afraid they are missing out on overlooked opportunities.

Lan and her team work to deeply understand our clients for who they are, what’s truly important to them, what their most meaningful vision is, and every aspect of their financial life. She follows her Vision to Life process to optimize her clients’ financial world and help them build an amazing life of significance – a life in which they fully enjoy their most meaningful moments in life, take care of the people they love, contribute to the causes that are important to them, and make a positive difference in the world. Partnering with you, your CPA, attorney, and other professionals, Lan takes a holistic approach to develop and implement thorough, thoughtful, and practical financial plans.

Lan’s credentials include her undergraduate degree in Systems Engineering, an MBA earned in England, her Certified Exit Planning Advisor (CEPA®) and CERTIFIED FINANCIAL PLANNER™ certifications. Lan's unique story, her innate optimization skills, and international background, broad business management experience, and multilingual skills are invaluable to her clients. Her brain, heart, intuition and wisdom work together to guide her clients to build their amazing life of significance.

Lan believes in "giving back". She has served on various boards and committees including the Oakland Ballet Company, San Francisco Foundation, Council of Business Advisors, the Peralta Community Colleges Foundation, and Berkeley City College.

Lan is a compassionate, giving, hardworking professional who believes in treating clients like family. Born and raised in a harsh environment in China, Lan’s parents inspired her uncompromising principles and work ethic. She believes authenticity, courage, commitment to family, generosity, lifelong learning, growth mindset, and health are the keys to a successful life.

Lan loves spending time with family and friends. She enjoys entertaining, travel, cooking, yoga, music, and dancing. Inspired by her son, Preston, Lan took cello lessons and has also become a Little League baseball umpire. Lan and Preston are avid travelers. They have been to more than 15 countries in recent years to explore different cultures. 


2101 Five Star Horizontal


 * The Five Star Wealth Manager award, administered by Crescendo Business Services, LLC (dba Five Star Professional), is based on 10 objective criteria. Eligibility criteria – required: 1.   Credentialed as a registered investment adviser or a registered investment adviser representative; 2. Actively licensed as a registered investment adviser or as a principal of a registered   investment  adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by Five Star Professional, the wealth manager has not; A. Been subject to a   regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of   five settled, pending, dismissed, or denied complaints with any regulatory authority or Five Star Professional’s consumer complaint process. Unfavorable feedback may have been discovered   through a check of complaints registered with a regulatory authority or complaints registered through Five Star Professional’s consumer complaint process; feedback may not be representative of   any one client's experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a f   financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria – considered:   6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served;   10. Education and professional designations. Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. Award does not evaluate the quality of   services provided to clients. Once awarded, wealth managers may purchase additional profile ad space or promotional products. The Five Star award is not indicative of the wealth manager’s   future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their clients’ assets. The inclusion of a wealth manager on the Five Star   Wealth Manager list should not be construed as an endorsement of the wealth manager by Five Star Professional or this publication. Working with a Five Star Wealth Manager or any wealth   manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by Five Star Professional in the   future.  For more information on the Five Star award and the research/selection methodology, go to fivestarprofessional.com. 1,260 East Bay area wealth managers were considered for the award;   88 (7% of candidates) were named 2020 Five Star Wealth Managers. 2019: 1,340 considered, 104 winners;  2018: 1,397 considered, 113 winners; 2017: 1,049 considered, 95 winners; 2016: 948   considered, 182 winners; 2015: 2,261 considered, 183 winners; 2014: 4,527 considered, 204 winners; 2013: 858 considered, 195 winners; 2012: 1,145 considered, 233 winners.  For more   information, please visit www.fivestarprofessional.com.

Sarah Kelleher

Client Service Assistant

Sarah is our Client Service Assistant. She has gained experience in the Financial Advising field, formerly holding the FINRA Series 65 and Life/Health insurance registrations. Also, her past role as a fund accountant required her to be diligent, attentive, and accurate which are traits that she brings to her current role.

Sarah graduated from Radford University with a Bachelor of Business Administration in Finance and a Minor in Management. While attending college she also studied abroad at the University of Glasgow, Scotland. She enjoys expressing herself through dance and acrylic painting. Sarah also grew up sailing, sparking a passion that she carries on into adulthood.